Argentina’s wine industry is one of the country’s oldest cultural institutions and its 11th-largest export sector. It is also in…
From 90 Liters To 15: Is Argentina’s Wine Culture Collapsing?
Argentina’s wine industry is one of the country’s oldest cultural institutions and its 11th-largest export sector. It is also in its worst crisis in over 15 years. Domestic wine consumption collapsed to an all-time low of 15.7 liters per person in 2025, down from 90 in 1970. That’s an 83% decline in a single lifetime. […]